At Google Zeitgeist, UK Government Fails the “Get It” Test: Mandelson Harkens Back To When Govt Media Relations Was About Speaking, Not Listening

18 05 2009

zeitgeist badge

Ok, caveats.

> There is no doubt in my mind – if only because their global impact was greater, that the George W Bush administration was worse than this Brown Labour government. In many ways, more competent, but guiding their nation in dangerous directions and out of touch. But, at last, they are gone.
> I am not yet able to vote in the UK and while in the US I have always been of the Democrat persuasion – and further have sympathy for the principles of New Labour

However, watching this Labour government is, as the phrase goes, ‘car crash TV.’ One reason manifested itself today here at Google’s legendary Zeitgeist – the retreat of the good and the great in technology plus a dash of TED-esque thought leadership.

Lord Mandelson, the much-lauded New Labour spin doctor, put on a brave face by coming in to such a large and influential audience in the eye of the MP expense storm and in fact handled it well. He used charm and even addressed some points on that topical item without being prompted.

His primary speech also underscored a lot of pro-free trade commentary and pro-competition beliefs that make the UK’s left stand out in Europe and will be the underpinnings of why the UK will come out of this crisis ahead of the Old World of the continent, whenever that should be. I am convinced that the British propensity to openness to competition and migration will serve it well in these years (says the Yank).

However, one telling answer to a question showed why this Labour has struggled to understand what people of the the UK think – note that this is the most advanced nation in the takeup of online media in the world. He was asked what he thinks of the digitisation of media by Nancy Cruickshank, the Exec Director charged with digital development at the Telegraph (currently the UK’s leading online newspaper w/ 26M uniques) .

He harkened back to the ‘good old days’ of media when they only had to get one-ish press release out a day to drive the media cycle. He admitted that it was pointless to wish away this new world where millions are part of the media and the message, not just a handful of state-owned TV stations and a few newspapers. But he clearly was wistful and he indicated that it was ‘getting in the way of him doing his job.’

Run that by me again? The fact that he can, without pricey pollsters and biased, variably-talented civil servants, have free access to both what people think and maybe, just maybe, even leverage ideas that did not come from within the hallowed sanctum of Whitehall doesn’t seem to be a possible advantage? The potential to generate not just a controlled message, but get feedback and improve couldn’t be an opportunity?

That is precisely why Brown-Darling-Mandelson have been blind to see the receptiveness of last-minute, secret decisions like the 10pct tax shift and more. They make decisions in a vacuum. And consider the public – their masters – as people to be kept at arms length and at bay. Just like any country, just – dare I say it – like Obama, one does not expect a government to react hourly, minutely, to every comment by every citizen. And I am a big believer in the concept that popularity does not necessarily equal good policy (I think Bill Clinton got away with a lot due to some bouyant times). Elected representatives have an obligation do make hard decisions that may not be popular sometimes. But they should not be blind to obvious sentiment.

Ironically, Dieter Zetsche, CEO of Daimler, on what he dubbed the ‘dinosaur panel,’ was refreshingly in tune with the idea of listening to to users for product design and even leveraging the opensource community for technology development.

I do wish I felt that the Etonian clubbies in the Conservative party were more of the ilk of the down-to-earth, Blackberry-wielding man in the White House, but even so, I’m amonst those who are ready for change.





BAFTA Fun

18 05 2009

Post-Marathon got my hands on a BAFTA – note smug ‘of course I earned this’ look – I have a chance as an actor after all…Alex_bafta





Spring has Sprung

3 05 2009

Mental, physical and otherwise.

You do know, of course, that in a few centuries there will be a form of prose called twose or twoetry – full sentiment in 140 characters or less. No less righteous a cause than Haikus. Here’s a shot:

Holiday Sunday: Muted London, languorous, enjoys spring’s charm. After a dark winter Hope, it seems, quietly let herself in.





Wired Magazine -> Hoye the Twunning Man

3 05 2009

Yes, indeed, whilst my running of the London Marathon was rather slow – I was the 2nd fastest Twunner in the race and apparently given some credit for my tweets…

http://bit.ly/106cDW

Unintended side effect: @alexhoye you “own” the SERPS for “twunning man” http://twurl.nl/5h2qot (via @SmartRich)





A little Hoye commentary on Spotify in Newsweek and beyond…

10 04 2009

Here’s the Newsweek Link with some Hoye content…

While not 1,000% accurate wording on the Facebook comment, ‘out Appled Apple’ is kind of fun.

More importantly, my main point about their Social Media roll-out is that they employed exactly NO NEW VIRAL MARKETING STRATEGIES to hit 1M users in 6 months. However, they employed nearly all of them extremely well, including:
– Private beta with coveted tokens
– Relevant blogger pre-launch and support
– A superb blog which is both informative and has personality – makes you root for the underdog
– Facebook groups that not only were active and community-building, but added value to users (and fanboyz alike)
– Tipping point influencer distribution approaches by country – one factoid is that they distributed 2,000 invites in Spain and had over 100K users within a week

Much of that you could see in launches pioneered in the 2004-07 era and built by the likes of Skype / Joost, etc., but it is still great to see it done well.

However, the real secret weapon is an exciting product, so user-friendly it’s hard to believe (hence ‘out-Appled Apple’) and, well, everyone loves ‘free’ music. Ultimately, the music isn’t free, however, and so it will be exciting to see how it all evolves.

As anyone who Twitter follows me knows, I am an avid Napster fan because of its device strategy – I use it with my Zen (separate from my adored iPhone) and the new interface is also butt kickin’. AND, unlike Spotify, they have Girl Talk on their artist list :)

Napster Interface - With the real Girl Talk

Napster Interface - With the real Girl Talk

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If Spotify advances to device (and GT) – which I believe they will – then it becomes even better and will probably yield a tasty uptick in subscription revenue.

The super-slick Spotify UI... but with TLC instead of GT...

The super-slick Spotify UI... but with TLC instead of GT...

Of course, then the device strategy of all time will likely come to the party: Hello Apple/iPhone…

That said, the game is still wide open and serious hat tip to Daniel Ek and the team for an utterly impressive demonstration of:
– World class product development
– Rapid achievement of critical mass
– Successful negotiations to date w/ labels / artists
– Outplaying literally hundreds of aspiring competitors from a standing start

Bonne continuation…

Oh, and while we are talking about monetising music, check out GoMix.com – remixes in blazing Flash!





A Couple of Blogposts on SXSW!

27 03 2009

http://www.latitudegroup.com/weblog/permalink/sxsw_notes_i_the_power_of_the_stream/

http://www.latitudegroup.com/weblog/permalink/sxsw_notes_ii_who_wasnt_there/





Article

13 03 2009

I should set up some kind of log of articles, but here is kind of a fun one: http://tinyurl.com/d36wjp





Tribute to Rob Williams

13 03 2009

A truly inspirational weekend gathering many exciting entrepreneurs from the UK to a ski weekend took us to new heights. It was superb to get such a talented and mutually-supportive group together. Deals were done, advice dispensed, and immense volumes of fun.

As the event wound down and when many were already headed homeward, a tragedy unfolded on the mountain as weather closed in on two of the team. One was ultimately rescued, but Rob Williams who co-founded Dolphin Music lost his life on the mountain.

A tribute site has been set up at www.robwilliams.org.uk. Most of what I could ever say is already there – aside from a reaffirmation of my sadness to lose someone so special.

Godspeed.





Twestival 2009 Phots

13 02 2009
London Twestival Co-organiser Renate scooping up raffle tickets and CA$H

London Twestival Co-organiser Renate scooping up raffle tickets and CA$H

Interview w/ Jemima (for the now uber-commented Guardian article...)

Interview w/ Jemima (for the now uber-commented Guardian article...)

Twitterati Central - Mike Butcher TechCrunch UK, Hermione Way TechFluff.tv

Twitterati Central - Mike Butcher TechCrunch UK, Hermione Way TechFluff.tv

The Latitude Team - That's what you get when it's heavy Social Media and SEO...

The Latitude Team - That's what you get when it's heavy Social Media and SEO...





Twitter-haterz response – (& Why Twestival was great)

13 02 2009

Wrote this in the Guardian comment page after some mixed – and sometimes sarky – comments were written about the article:
http://www.guardian.co.uk/media/pda/2009/feb/13/twitter-socialnetworking?commentpage=2&commentposted=1

I didn’t get to why it won’t be as fun when it’s just a mainstream tool, but, well, I guess that’s implied from a hopelessly early adoption addict like me.
————————————————————————————————————————–

I’m pleased to see that the Twestival and the entire concept of colliding ‘online’ and ‘offline’ worlds has captured as much imagination as clearly it has on this comment stream.

I’m @alexhoye and while I run Latitude, one of Europe’s biggest digital marketing firms, I wasn’t at Twestival to self-congratulate myself for being trendy and cyberhip – I went to see some interesting people, do some good and have a few drinks with friends. Seems like a common pursuit.

Twitter is a tool.

The first people who used mobile phones were viewed as show offs or worse. My parents swore that they would never use one / were already annoyed that they acquiesced to having an answering machine. Of course, they’re all mobiled up now as most of us are – 80% of UK citizens.

Which brings me to why I got onto Twitter – I did it to stay in touch with my parents and sisters in the US. One SMS and they all got a notification about what I’m up to. First it was just us fam.

But then I was interested in what a one or two people had to say. And those whom I considered relatively interesting pointed me to others. I was hooked.

Key turning points in my Twitter life (which seem to be a common path – try it):

> Connecting 1-to1: First phone call w/ my Mom that was talking about what I was doing and thinking, not just a recounting of same – she already know the basics – when she started sending comments back – a low-maintenance dialogue at 4,000 miles distance. A bigger shock was the first comment I got from my 69 year-old Dad (he just got a mobile last year!)

> Passive – inbound information: First morning I got my entire news fix from links on Twitter – pre-reviewed for quality (and led me to pick a few tent-pole folks to follow like sections in the paper)

> Outbound messaging: First time I realised that I couldn’t have one persona for work, one for family, one for friends – makes me a bit more unified throughout

> Real world social: First time I realised I had a couple of friends around at Cafe Boheme on a Friday and caught up spontaneously. First of many.

> New contacts: First time I met a person that I had only known on Twitter before – Jemima, in fact. It’s interesting. You probably know how they think better than many people you see every day.

> Acitve information: First time I started getting useful advice on software tools, hiring prospects and locations by pinging out to the Twittosphere

> Utility: We have a 100-person company. We use a Twitter-like application – Yammer – to communicate news in the company. Like Twitter, some people use it more than others, but it has created conversations across the company that defy space and time.

Aside from all of that, yes, it’s also a fun fad. So what? Humans get a charge out of that – what’s the TV show of the moment? The film? The sports tournement? However, as I said speaking at the CUTEC Conference in Cambridge eight months ago when faced by a similarly negative comments about Twitter (no revenue model!, keeps FAILing! It’ll fizzle!):

Twitter itself may succeed or fail, but if you get my parents using this tool as fast as they have, I assure you that a Twitter-like system tool be in place in five years. Motorola *was* the mobile market for years but got eclipsed by Nokia, Ericsson, and now Apple.

People pay for SMS’s, they pay for telephone calls, I believe that, somehow, for the utility I and others get from Twitter, it will find some revenue.

And as for the big party out East – when’s the last time you raised $1 million for a charity sending around an e-mail? Oh, and the nice thing about it is that if you don’t like what someone has to say, well, don’t read their stream.

Hey, wait, you can do that here too!